Video Marketing
— Home | Video Marketing
Why is video marketing effective?
For many online shops and other brands, video marketing has become a fundamental part of their business strategy. Here is a small selection of explainer video statistics:
If more than 99% of people who used video for marketing said they continued using video throughout 2021, whereas two thirds of marketers (66%) either increased or maintained their spend on video in 2022. Thus, 88% of people would like to see more video from brands in 2022,
Almost 93% of brands say they got new customers due to the videos posted on their social media accounts.
- Nearly 61% of companies say that video content is a major part of their marketing plan.
- In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.
- About 30% of sellers still consider video marketing strategy development more important than their website.
- 86% of marketing professionals use video as a marketing tool. Videos are consumers’ favorite type of content to see from a brand on social media. Consumers expect more video content. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
The vast majority, 74%, say that videos have better numbers regarding ROI than simple static images.
As reported by Hub post, 83% of video marketers claimed that they had generated leads with the help of video content.
The video gives a 157% organic traffic increase from search engine results pages;
The ROI of video marketing
And what about video advertising statistics’ effect on ROI? Here we present some remarkable numbers.
Around 68% of marketers claim a return on the investment of a video is better than from one of Google Ads. Moreover, YouTube is claimed to have a better ROI for video content than Facebook or Instagram.
- Hub post also discovered that more than half (52%) of marketers say that video is the type of content with the best ROI.
- Approx 73% of B2B companies that claim video content had a positive impact on their ROI numbers.
People watch an average amount of 16 hours of online video content weekly. 1/3 of all online activity is spent watching the video.
This number has grown by 52% in comparison to the last 2 years.
Video content is 1200% more successful than other content.
According to research, videos generate more shares and likes than both text and image content combined.
Social media video statistics show that viewers can retain about 95% of the information from the video compared to 10% of information while reading the text.
84% of customers make purchases after watching product
video or an explainer
video
According to HubSpot’s report on animated video statistics, most people (94%) watch explainer videos to understand the product or the brand better, and 84% of the watchers decided to make a purchase after the video.
Google users are most likely to click on a video search result.An SEO report has shown that Google search results include video thumbnails in 26% of cases, and users are keener on clicking on video search results.
Benefits of Professional Video for your business
After checking some interesting numbers about video in marketing statistics from the customer’s side, let’s look at stats video marketing from the business’ point of view.
Including a video on your landing page can boost your conversion rate by up to 80%.
Video helped to generate leads for 84% of marketers.
Global streaming market has experienced 55% growth
In the last 12 months, video views have grown 220x on Twitter. Also, 93% of the video views on the microblogging platform happen on a mobile device
Video is the fastest-growing advertising tool on Twitter.
Video content performs well on different social media platforms, and marketers know that for sure. That is why videos are one of the most used types of content in social media marketing.
Here we would like to present you some social media video statistics 2022 that might be useful or just interesting fact.
YouTube video ads statistics
YouTube currently has a fascinating number of 2+ billion users. It can be roughly described as almost ⅓ of the Internet.
No wonder, YouTube is the second most popular website in the world (after Google).
The average YouTube audience is 18-34 years old. That means that your video will be most likely watched by a solvent user that will have a possibility to purchase your product.
- 51% of consumers spend their time on Youtube.
- YouTube has replaced Facebook as the #1 influence that affects the customer’s behaviour in 2019.
- A majority (90%) of customers discover new companies or products with the help of YouTube.
Instagram statistics
- 1 in 4 consumers will make a purchase after they see a story on Instagram.
- 79% of brands claim that they have landed a new customer from their Instagram account.
- 73% of marketers gained a new customer by posting Instagram stories.
- 41% of marketers say that Instagram Stories became one of the most important marketing strategies in 2020.
About 25% of Instagram advertisements consist of a single video.
Facebook video engagement stats
- 45% of consumers are spending their time on Facebook.
- 93% of brands are posting at least 1 video on their Facebook account weekly.
- 64% of companies claimed that a video posted on Facebook resulted in a new client for the past 12 months.
Video generates more engagement than any other content type on Instagram.
Facebook Watch has around 140 million users in the daily audience, and they usually spend 26 minutes watching videos daily.
Almost 75% of brands use video ads on Facebook.