For many online shops and other brands, video marketing has become a fundamental part of their business strategy. Here is a small selection of explainer video statistics:
If more than 99% of people who used video for marketing said they continued using video throughout 2021, whereas two thirds of marketers (66%) either increased or maintained their spend on video in 2022. Thus, 88% of people would like to see more video from brands in 2022,
Almost 93% of brands say they got new customers due to the videos posted on their social media accounts.
Nearly 61% of companies say that video content is a major part of their marketing plan.
In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.
About 30% of sellers still consider video marketing strategy development more important than their website.
86% of marketing professionals use video as a marketing tool. Videos are consumers’ favorite type of content to see from a brand on social media. Consumers expect more video content. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
The vast majority, 74%, say that videos have better numbers regarding ROI than simple static images.
As reported by Hub post, 83% of video marketers claimed that they had generated leads with the help of video content.
The video gives a 157% organic traffic increase from search engine results pages;
